For Amex the concept was simple; turn the everyday small stuff you buy into bigger stuff.
I was apart of a team of model makers to create and construct three giant structures for a stop motion animation. A giant suitcase made from cereal boxes, a giant pair of headphones made from a structure of tin cans and finally a giant guitar spanning 6 ft made from coffee cups.
We used different sized shaped products throughout to build more visually interesting structures with a bespoke feel to them. We also created labels and painted hundreds of coffee cups to ensure each film was as visually interesting as possible. The final constructions delivered an impressive structure intrinsically linked to travel.
Client - American Express